How to best use your photographs on your Business Cards

How to best use your photographs on your Business Cards

“I have my photo on my business card because I’m in a relationship building business and I want to be memorable.”

(Forbes article)

You’ve all been there before, you get back to your office after a networking session, with a bunch of cards. Now, who’s who again? Oh, the dilemma! What’s easier to remember, someone’s logo, company name or photo?

A professional photo, on your business card, is the best way to stand out from everyone else, promote you and your brand and allow the recipient to remember you long after you met them. After all, networking is about establishing relationships and then continuing the conversation afterwards.

“People do business with those they know, like and trust. If they can remember you, that’s the first step.”

(Forbes article)

13 TOP TIPS to make the photos on your Business Cards memorable:

1. Make the photo BIG, a Head and Shoulders cropped photo is preferred to a 1/2 cropped photo. Avoid 3/4 or Full-length photos unless you need to show your body, like a Personal Trainer, Actor or Model.

 

2. Minimise accessories, only use those that you typically wear in front of your Target Market.

 

3. Do not include props unless they are very relevant and clearly obvious as to what they are and why they are there. The Headshot on my Business Card includes a camera and since I’m promoting myself as a photographer it makes sense.

 

4. Dress as you do in front of your Target Market, not to impress, but to be your authentic self. Wear the right clothes that match your brand. If you’re not sure what your brand is, then, hire an Image Consultant.

 

5. Your expression needs to be your true self and, for most Entrepreneurs, show you as professional, friendly and approachable.

 

6. Show your personality, x10. An image doesn’t move, so your energy must continue to flow and effect the viewer for every moment they are looking at it.

 

7. Do not include other people just yourself, no spouse, no kids or pets.

 

8. Your photo must be positioned so that you are ‘facing’ into the card where you have your information, as this draws the viewer’s eye to it and not away from it.

9. You’re after a professional Headshot not a glamour shot, remember what you’re selling here! It should be taken by a professional photographer specialising in branding, because they will design your photo to match your brand and business goals and off course know exactly how to make you look awesome!

 

10. Do not present your business card with an outdated photo, this will reflect on your brand and set the wrong perception in people’s mind about you, it must match your current look and style.

 

11. It’s a good idea to match the type of photo on your Business Card with your Social Media profile photo so they are visually aligned.

 

12. Make the photo on your Business Card big enough to be clearly seen and have an impact, not a little thumbnail or postage stamp size in the corner. This is your opportunity to make a statement and stand out!

 

13. If you’re using a standard sized card (90mm x 55mm) place your photo on the front of the card with minimal information like your name and title plus the problem you solve, the results you offer or your tagline. All your contact details can go on the back, if the recipient is interested in what they see, on the front of the card and want to get in contact with you, they’ll turn the card over. If you’re not using a standard sized card like myself (square and opening like a book) then place it on the inside so it’s a reveal to your recipient, like a pleasant surprise.

IN SUMMARY

The photo on your Business Card needs to be
‘On-Brand’, position you as a professional and be memorable long after you’ve handed them out.

Examples of Business Cards from our clients.

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Learn the inside secrets these three experts use with Australian industry leaders

REFERENCES
3.7.1. Forbes: Make Your Business Card Stand Out
http://www.forbes.com/2010/08/17/business-card-networking-leadership-careers-employment.html
17 AUG 2010

3.7.2. evancarmichael.com: BRANDING YOU – SHOULD YOU PUT YOUR PHOTO ON YOUR BUSINESS CARD?
http://www.evancarmichael.com/library/suzanne-muusers/Branding-YOU–Should-You-Put-Your-Photo-on-Your-Business-Card.html
No date provided by author/source

3.7.3 Shepa Learning Company: Business Card Tip – Should you use your photo?
http://shepalearning.com/photo-on-business-card/
1 MAR 2013

3.7.4 AllBCards: What Real Estate Agents Have Taught Us About Business Cards
https://www.allbcards.com/en/l/business-card-guide-photo.html
No date provided by author/source

6 Of The Best Ways To Make Your Pull-UP Banner Immediately Remarkable

6 Of The Best Ways To Make Your Pull-UP Banner Immediately Remarkable

“A pull-up banner is a cost-effective and versatile promotional tool and a great way to catch the eye of customers and prospects.”

(Kwik Kopy article)

In a sea of expo stands and exhibitors, it’s sometimes forgotten that you need to attract people to you from a distance. Attracting prospects to you (and not your competitors) is the first step to having a conversation and building a relationship. So, first they need to see you, then they’ll come to you.

This is the sole function of your Pull-Up Banner: to be the beacon that catches the eye of your target audience and draws them to your stand. A well designed Pull-Up Banner will achieve this outcome.

SIX HOT TIPS

TIP #1

As an Entrepreneur wanting to build your Personal Brand you should be using a great portrait of yourself that is relevant, shows your personality, and positions you as the leader and authority in your field. If you are using photos that are out of date (over 2 yrs) you are sending a confusing message to your audience which only serves to dilute your brand message. And no one wants that!

TIP #4

Photos need to be high resolution and suitable for offset printing. This requires photos to have a resolution of 300dpi, prepared as a CMYK file, saved in lossless format (like TIFF or PSD), and big enough that they won’t pixelate and look amateurish. A photo sized to at least 12″ x 18″ (3600 x 5400 pixels) gives your designer more than adequate resources.

Tip #2

Keep the overall design simple. Remember your banner is a beacon to attract people to your stand, it’s not meant to be plastered with everything you want to say. Additional information can be provided via brochures/flyers / your website etc. So pick one message for your banner to convey. And the fastest and easiest way to convey a message is with a photo, an image, or a graphic that’s relevant and specific to your message.

TIP #5

A good design will have your logo at the top with a slogan or tagline, (otherwise known as your brand promise) that is easily viewable and can be read at eye level (this is where the attention-grabbing information is placed, like a great photograph). The text should be set up to be read from top to bottom and left to right, with the contact details at the base of the banner. So think logo/tagline/one message – text and photo(s)/contact details. And remember to keep the colors and fonts on-brand.

TIP #3

A banner using a single photo design requires a high quality, portrait format photo created during your photoshoot with this purpose in mind. Multiple images can be used in portrait or landscape format but must be able to be seen from a distance.

TIP #6

Pull-Up Banners are priced between $100-$300 depending on the quality of the fabric and the mechanics. But the images you use and the design created is what’s going to be most impactful. The design, not the construction, is where you need to make an investment to get the right look and send the right message to your prospects.

IN SUMMARY

The photos for your Pull-Up Banner need to be designed for the banner, clear and large, prepared for offset printing and created so they position you as an authority and professional in your market.

Check out these great examples by our clients

Why are Ben Angel’s Pull-Up Banners so good? It’s simple. He’s implemented simplicity in his design. Have a look at the structure. From the top down it’s: Logo, Title, Subtitle, LARGE PHOTO and Website. There is ‘no war and peace’ to read here You can see Ben’s pull-up banners from across the room, clearly and without clutter. Remember pull-up banners are meant to attract your prospects to your stand or stall [in an expo environment] so think of them as large magnets to bring in your prospects.

REFERENCES 

The University of Sydney: Choosing images for your Pull-Up Banners
http://blogs.usyd.edu.au/style/2013/01/choosing_images_for_pull_up_ba.html
10 JAN 2015

Kwik Kopy: How To Design An Effective Pull-Up Banner
http://www.kwikkopy.com.au/blog/how-to-design-an-effective-pull-up-banner
10 NOV 2014

Digital Printing (UK): Roll Up Banner Stands – 5 Helpful Design Tips
https://www.digitalprinting.co.uk/blog/5-tips-to-designing-roll-up-banner-stand/
7 MAY 2015