How to boost your engagement on Social Media with your photos

How to boost your engagement on Social Media with your photos

“In 40 milliseconds, we’re able to draw conclusions about people based on a photo.”

(ref: BufferSocial)

The stats are so conclusive, so significant in their numbers and researched over many years by the top markets that it’s crystal clear that the right photos with links are needed to maximise your all-important click-through rate. Photos are the most engaging type of content on Facebook with a 93% interaction rate and they get 84% more click-throughs. Likes, Comments and Shares are nice but they don’t bring in the money.

Click-throughs mean that your readers, on Social Media, are clicking on the link that takes them to your website, or specific landing page, where you have the best opportunity to convert them from a prospect to a client.

Here are three key ingredients in boosting your click-through rate on your Social Media promotions using photos.

3 HOT TIPS

#1 USE YOUR OWN PHOTOS

As an Entrepreneur, we recommend you use photos of yourself because people are buying YOU as the expert, leader and authority in your field. And this builds the critical Know/Like/Trust factor as was proven in a study which showed that ‘35% of visitors would be more likely to sign up when they saw the real deal’, as in you, not some overused and cheesy stock images promoting your products and services. The types of photos that work really well are of you portrayed in a real and natural way that shows your personality and energy plus you in action delivering your content such as speaking, facilitating, coaching, consulting, etc. Additionally, only post photos you own or have the right to publish.

 

#2 UPDATE AND REFRESH YOUR PHOTOS

The law of diminishing returns, in respect to your photos, means that the more you keep using and re-using the same photos the less impact and they will have and therefore decrease the effectiveness of your promotions. By offering new content, as in new photos, to your prospects and clients you will keep them engaged for longer.

Think of it this way, photos for business have a Use By Date of about 1-2 years when used on Social Media, less if you use them heavily such as in ramping up a campaign. So you’ll need a reliable source to ensure you have a steady supply of great images.

#3 NOT ALL PHOTOS ARE CREATED EQUAL

There is a massive amount of competition for images on social media, so yours must stand out and cut through the noise. As reported, in an article by ConversionXL, ‘67% of online shoppers rated high-quality images as being “very important” to their purchase decision’. So protect your brand, you will have a certain standard that you will want to maintain with everything your post, especially for your promotions, which you are using to drive sales. This is not the area to skimp out on as your buyers have an expectation of you, in order to attract them.

IN SUMMARY


Keep your photos real, fresh and of a high quality so that you maximise your click-through rate and increase your engagement!

Here are several examples by our clients on how they’ve used their photos to promote their events and products.

(Click here to secure your tickets to this limited capacity event)

Learn the inside secrets these three experts use with Australian industry leaders

REFERENCES

1. Social Media Examiner: Social Photos Generate More Engagement: New Research
http://www.socialmediaexaminer.com/photos-generate-engagement-research/
May 13, 2014

2. VIRALTAG: 10 Statistics To Get You More From Your Photos On Social Media
http://blog.viraltag.com/2015/09/29/10-statistics-to-get-you-more-from-your-photos-on-social-media/#sthash.JQVUQYTR.obgmc4l8.dpbs
September 29, 2015

3. BufferSocial: 7 Powerful Facebook Statistics You Should Know for a More Engaging Facebook Page
https://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page
July 23, 2013

4. ConversionXL: Stock Photography vs. Real Photos: Can’t We Use Both?
http://conversionxl.com/stock-photography-vs-real-photos-cant-use/
no date provided

5. BusinessDictiornary.com: Law of diminishing returns
http://www.businessdictionary.com/definition/law-of-diminishing-returns.html

How to build loyal fans with effective Timeline photos

How to build loyal fans with effective Timeline photos

“Facebook wants your Page cover photo to be an eye-catching photograph, not an advertisement or wordy graphic.”

(CopyBlogger)

This is the intended result from Facebook’s new cover design rules for this premium piece of real estate on your Facebook business page. In fact, this holds true for all your Social Media platforms, like Linkedin, Twitter, YouTube, etc. Using your Timeline cover photos effectively will capture the eye and intrigue of your audience so that they continue to engage with your business on a regular basis.

4 Hot Tips To Create Effective Timeline Covers

1. What photos to include?

“Images are a powerful way to create an emotional state, so your Page’s cover photo should embody the essence of your brand. Use high-quality photos that are in focus, have a balanced colour and good lighting …”. Above all, be unique and use images that represent your brand and your business.

Here are a few ideas of photos to include:

  • Lifestyle images of yourself that portray you as the leader in your industry that conveys your brand essence.
  • Candid photos of your customers using and enjoying your products and services
  • Your core popular products/services
  • Logos of awards you’ve won and you winning the awards.

 

2. What text to include?

Engage your audience on an emotional level to grab their attention. Be inspiring and empowering, no one wants to be sold to.

Here’s what to include:

  • Company tagline or short phrase that explains what your business does
  • An impactful word that embodies your brand
  • An Inspiring and emotive quote
  • Names of people in your photo

3. Protect your brand by being consistent

“Establishing a consistent look and feel across pages and personal profiles, Timeline for pages provides significantly more opportunities to create a visually compelling page…”. You never know where your audience will be consuming your content at any one time, so you need to have consistency with your branding across all the platforms you engage in. A similar look will ensure your audience feels reassured that your message is consistent and congruent.

 

4. Update regularly.

According to ‘The Content Queen’ your Businesses Facebook Timeline photos needs replacing every 3 months! 
This is to keep your content, for your audience, fresh and current. And on Facebook updating your Timeline Cover will place it in the newsfeed which helps to promote your business a second time. It’s a good idea to create a series of Timeline images for the year, possibly based seasonally or in line with your campaigns so they are ready to use before they are required.

IN SUMMARY

Include the right photos and text, be consistent across all platforms and refresh your Timeline photos regularly to maximise your opportunity at engaging your prospects and clients.

Have a look at these great examples by our clients …

Here are some examples by our clients, from Entrepreneurs with Alarm Systems to Personal Training and Marketing. Check out how they’ve structured their Timeline cover photos. And yes, you’ll see there are many from Ben Angel, and why because he does it so damn well! See the consistency between his Facebook (many examples), Twitter, Google Plus and YouTube banners, they’re all On-Brand.

(Click here to secure your tickets to this limited capacity event)

Learn the inside secrets these three experts use with Australian industry leaders

Download our FREE Personal Branding Accelerator Checklist:

55 Ways To SUPERCHARGE Your Personal Branding

Discover the 5 BRANDING CHANNELS you can promote yourself and raise your profile PLUS the 55 different practical and brand building ways that you can use your photos to build your best brand ever!

References 1. CopyBlogger: How to Create a Cover Photo for Your Facebook Timeline

How to Create a Cover Photo for Your Facebook Timeline (Updated)
May 11, 2012

2. Social Media Examiner: 5 Ways to Enhance Your Facebook Timeline Page With Images

5 Ways to Enhance Your Facebook Timeline Page With Images

3. The Content Queen: HOW OFTEN SHOULD YOU UPDATE YOUR BUSINESS’S FACEBOOK TIMELINE IMAGE?

March 11, 2015

How to design enticing YouTube Thumbnails that get your videos watched

How to design enticing YouTube Thumbnails that get your videos watched

“One of the easiest ways to get more views on your videos is to have an appealing thumbnail image.”

(ref: Social Media Examiner)

Thoughtfully planned, designed and created YouTube thumbnails play a critical role in whether your videos are viewed or not. You can spend thousands of dollars creating amazing videos but if they go unwatched it’s wasted time, money and energy. You want your Thumbnails to be clickable and increase your click-through rate.

4 HOT TIPS

1. Make it relevant

Your thumbnail must be relevant to the content of your video that you want people to view. If it’s not relevant, not only will your viewers leave immediately, where according to YouTube the average ‘time on page’ is 3 seconds, your rankings will take a nose dive. Plus you may just get a ‘Thumbs Down’ which might not affect your ranking all that much but will certainly look bad for future viewers. The image used must re-enforce the content and message, convey the subject of the video and differentiate your brand from your competitors. The key here is to be authentic, real and to the point!

 

2. Create instant rapport with the right photo

“If the eyes are the window to the soul, including emotive eyes can lead viewers into the heart and soul of your video. The added emotion will pique the curiosity of viewers and make them want to see what caused the emotion in the video.”

(ref: ReelSEO)

Use a close-up photo of yourself, because as an Entrepreneur you want to build a meaningful connection with your audience, instantly. So show some emotion and if possible have some movement in your photograph. This is where a professionally created Headshot or Branding Portrait, created in a 16:9 aspect ratio, will rule supreme over trying to use a still image from the video. Remember to use a photo that is relevant to your content and that clearly describes what the video is all about.

Ensure that your styling is the same form your Thumbnail to your video, including your hair, make/up and clothing so that you are congruent in your appearance which will show consistency with the message you’re conveying.

Also, don’t be fooled into thinking you can just use a still from the video, for two reasons. Firstly, if you try this it requires many key elements to come together at the same time, such as the lighting, your expression, your hands being in the right place, your hair falling in the right way and your clothes sitting neatly and looking good. Plus the still image needs to be sharp as a tack so including emotion and movement just about rules out a still image from the video. The second reason is colour, or the lack thereof unless you’ve got loads of bright colours in your video and contrasty ones at that, and let’s face it most Entrepreneurs won’t have, then your thumbnails may look flat and won’t draw the eye to them which means fewer views.

3. Write a killer title that packs a punch!

Add a benefit-driven title, one line that gets your viewer wanting to click on the video. Be specific, not general and vague. Pose a specific question that aims to solve a particular problem not the world’s problems with one video. Use as fewer words as possible, there is no space for explanations.

Use a serif font (one with no ‘tails’ at the end of the characters like Arial, Helvetica and Verdana) and ensure it’s large enough to be read on any device, like a mobile phone. And again, using a few words means that the text can be larger.

Remember, you want the right people to watch your videos, all the way to the end, and then take action.

 

4. Design it right

You must keep the overall design eye-catching, with as few elements as possible and spaced out to give it a simple, impactful and uncluttered look. The easier it is to view and understand the faster your viewer will get the message and be clear about what you’re saying.

Colours play a vital role in attracting the viewer to your thumbnail. Use bright contrasty colours and a solid colour for the background and remember to keep the colours on-brand and not make it tacky and cheesy.

Adding a border will help to again increase the contrast of the overall design and including some branding elements like your logo, fonts and colours will differentiate it from the other videos.

Re-enforce your brand by creating a template (with the main image, text, branding elements and a border) and use it for all your thumbnails to be consistent and on-brand so the viewer instantly knows they’re your videos and can find them amongst all the others.

Thumbnail specs for YouTube (1) and PODCasts (2)

(1) Aspect ratio 16:9,
Size 1290×720 pixels (min. width 640 pixels),
File formats: JPG, GIF, BMP, PNG,
Resolution: 72dpi

(2) Aspect ratio 1:1
Size 1400×1400 pixels
File formats: JPG and PNG
Resolution: 72dpi

In summary

Your thumbnails need to be relevant, create rapport with the right photo, be snappy with your words and designed to look on-brand.

Check out these great examples from our clients …

YouTube Thumbnails

PODCast Thumbnails

(Click here to secure your tickets to this limited capacity event)

Learn the inside secrets these three experts use with Australian industry leaders

Download our FREE Personal Branding Accelerator Checklist:

55 Ways To SUPERCHARGE Your Personal Branding

Discover the 5 BRANDING CHANNELS you can promote yourself and raise your profile PLUS the 55 different practical and brand building ways that you can use your photos to build your best brand ever!

References

1. YouTube: Video Thumbnails https://support.google.com/youtube/answer/72431?hl=en Published: no date provided by source/author

2. Fullscreen: TIPS FOR A PERFECT YOUTUBE THUMBNAIL http://www.fullscreen.com/2014/06/17/tips-perfect-youtube-thumbnail/ Published:17 June 2014

3. Social Media Examiner: How to Create Custom YouTube Thumbnails http://www.socialmediaexaminer.com/youtube-custom-thumbnail/ Published: 6 Nov 2012

4. MiniMatters: A Custom YouTube Thumbnail Will Make Your Videos Pop https://www.minimatters.com/need-know-youtube-thumbnails/ Published: no date provided by source/author

5. Reelseo: 6 Killer Tips to Make Your Custom Thumbnails Pop http://www.reelseo.com/custom-thumbnails-best-practice/ Published: 14 Oct 2015

6. The Audacity To PODcast: How to make great podcast cover art http://theaudacitytopodcast.com/how-to-make-great-podcast-cover-art-tap191/ Published: 22 Sep 2014